Mission

Our mission is to continuously develop and deliver unique value, unavailable through other media, to advertisers and corporate customers via our mobile phone base, my portal au portal. We've established a foundation of trust with mobile phone users, by providing high-quality, attractive services and information.

Vision

Using our experience and expertise, our vision is to actively work to develop new and unique services which inspire users. It is important to actively pursue ideas and transformation. Consistent focus on our vision is a major milestone in achieving our mission.

mediba, is the result of the convergence of the words 'build', 'boom', and 'bonds'. which means building new media, creating a boom, and strengthening the bonds between mobile media users and society. Creating new media, is our company's mission.

mediba, celebrating its 10-year anniversary is now moving into its next phase. Art Director Kashiwa Sato focused his energies on his logo design highlighting the letter 'i' in its company name which reflects mediba's creativity and multi-dimensional presentation and building power. The new company logo is original and simple, but has the feeling of royalty, representing solid determination to usher in a new media age.

New Logo Concept

The letter 'i' in au color shows an immediate and symbolic representation of KDDI group.