mediba Inc. (Headquartered in Tokyo’s Minato Ward; President & CEO: Takeshi Oasa; hereafter “mediba”) has announced that it will establish a branch in Korea, to strengthen overseas business in the expanding Smartphone market.

In recent years, the Smartphone market has continuously showing a rapid expansion, not only within Japan, but throughout the world. For mediba’s ad-network business and content business, the establishment of partnerships with important industry leaders in Asia has been one of mediba’s earliest goals, and we are aiming to create the largest network in Asia. Especially, we judge that market research and entry into the market at an early stage is necessary in Korea, where there is a significant spread of Smartphone devices and related business growth. This led mediba to establish a branch in Korea, following the establishment of a Singapore branch in October of 2011.

In addition to Singapore and Korea, mediba is considering to establish a branches in various Asian countries and regions as it is promoting the development of its advertising business overseas.

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